THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

What a Complete Home Listing Launch Should Include

What a Complete Home Listing Launch Should Include

What a Complete Home Listing Launch Should IncludeMartha Viera Parsons
Published on: 16/10/2026

A successful home sale requires more than just an MLS entry. Learn how to launch your Green Valley, Sahuarita, or Vail property with the right marketing and preparation plan.

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What to Do Before You List Your Southern Arizona Home

What to Do Before You List Your Southern Arizona Home

What to Do Before You List Your Southern Arizona HomeMartha Viera Parsons
Published on: 15/10/2026

Planning to sell your home in Southern Arizona? Learn how to prepare, stage, and maximize curb appeal for buyers in Green Valley, Vail, and Sahuarita.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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